Challenge: HealthCare Now was struggling to engage with their patients in a meaningful way. The company had an outdated website and limited social media presence, which made it difficult to attract new patients and retain existing ones. HealthCare Now wanted to improve their online presence, increase patient engagement, and ultimately drive revenue.
Process: We worked with HealthCare Now to develop a comprehensive digital marketing strategy that would increase patient engagement and improve the company’s online presence. We started by conducting a thorough analysis of the healthcare industry and the company’s target audience. This analysis helped us to identify the most effective channels for reaching HealthCare Now’s target audience, as well as the types of content that would resonate with them.
We then developed a multi-channel digital marketing campaign that incorporated targeted SEO, social media, and email marketing campaigns. We created engaging blog articles and social media posts that provided helpful tips and advice to patients, as well as informative videos and infographics. We also optimized HealthCare Now’s website for search engines and user experience, making it easy for patients to find the information they needed.
To drive patient engagement, we created a patient portal that allowed patients to access their medical records, make payments, schedule appointments, and communicate with their healthcare providers. We also developed an email marketing campaign that provided patients with helpful tips and reminders, such as when to schedule their annual check-ups or how to manage their chronic condition.
Results:
The digital marketing campaign we developed for HealthCare Now was a resounding success. The patient engagement rate increased by 60%, and the company’s website traffic increased by 40%. The patient portal was also well-received, with over 70% of patients using it to communicate with their healthcare providers and access their medical records.