Challenge: Sarah is a food blogger who had been blogging for several years but was struggling to gain traction and grow her audience. She had a decent following on social media but was not seeing much traffic to her website or engagement on her posts. She needed help to increase her online presence and build a strong brand.
Process: We began by conducting a thorough analysis of Sarah’s existing website, social media accounts, and blog content. We identified areas for improvement in her website platform, structure, content strategy, and social media presence. We then developed a comprehensive digital marketing strategy that incorporated targeted SEO, social media, and email marketing campaigns.
To improve her website’s SEO, we built a brand new website with over 400 recipes and optimized her site’s structure, meta tags, and content. We conducted keyword research and created a content calendar that focused on creating high-quality, informative blog posts that targeted relevant keywords. We also improved her site’s navigation and user experience to make it more user-friendly and easy to navigate.
For social media, we developed a social media content calendar that aligned with Sarah’s brand and focused on creating engaging, visually appealing content. We also worked together to grow her social media following by leveraging influencers and running targeted ads.
Finally, we developed an email marketing campaign to keep Sarah’s followers engaged and informed about her latest blog posts and events. We created a mailing list and sent out regular newsletters to keep her followers engaged.
Result: Our efforts paid off, and Sarah’s online presence grew significantly. Her website’s traffic increased by 265%, ranking on the first page of search results in more than 120 keywords, and her social media followers grew by over 1.2 million followers. She became a well-known influencer in the food blogging industry and started working with major food brands to create sponsored content.